Facebook is growing so much comparison of google advantages, lets see whats the growing facts with facebook.Facebook is challenging Google's supremacy on the Internet with a radically different approach to how people live, work, play and search online.
While Google delivers search results selected by algorithms that take into account a user's Web history, Facebook boasts a richer level of personalisation based on one's own "likes" and the recommendations of Facebook friends.
Mark Zuckerberg, who founded Facebook in his Harvard University dorm room six years ago and is now worth an estimated 6.9 billion dollars, refers to it as the "social graph".
For some Internet watchers like Kerner, Facebook is building a parallel network built around the interactions of its more than 500 million members.
"I refer to Facebook as the second Internet, maybe more valuable than the first because we're all interconnected on it," Kerner told AFP.
"Social media is an increasingly important part of how you reach people and it's a growing part of every marketer's budget," he said.
Facebook has also been facing off with Google on the hiring front, forcing the Mountain View, California-based Google to recently raise salaries by 10 percent across the board.
"They've become competitive in some areas, but it's not that Facebook has grown at Google's expense or that Facebook is growing and Google is shrinking," said Danny Sullivan, editor of technology blog SearchEngineLand.com.
"Google is not going away," agreed Kerner. "Google, in fact, I think is going to benefit from the emergence of social media.
"Because what it's doing is it's driving people to spend more time online and when you’re spending more time online, you end up doing more searches," he said.
Zuckerberg, in the "60 Minutes" interview, acknowledged "there are areas where the companies compete." "But then, there are all these areas where we just don't compete at all," he said.
Facebook's growth is not necessarily a bad thing for Google, which has been coming under increased scrutiny from anti-trust authorities in both the United States and Europe.
"Some of it plays very well for Google," Sullivan said. "Google is able to say 'You know, we have this stiff competition out there.'
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